About Us

Our Story

HighValue, which was established in 2017 by Yosi Son and Liat Baharav, is active globally and based in Israel. Its focus is innovative products and new channels in the payments sector. Together, Liat and Yosi bring over 30 years of experience in the payments industry, which enables them to lead the company to success in this dynamic sector.

With accumulated experience spanning several decades in related fields, the company’s teams are chosen carefully for each project in order to provide the best advice and added value for our clients. Clients include government authorities, financial organizations, payment technology providers, retailers, fintech companies and others.

Our mission is to be a leader in the payment sector by providing innovative financial solutions customized to the customer’s changing needs. Our aim is to combine three decades of experience in the industry with advanced technologies in order to provide customers with the highest level of services.

We are committed to generating real value, while providing the most professional consulting services and specific attention to each project. We adhere to the highest principles of transparency, reliability and quality.

Scaling your payments performance to boost your business

Customers
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Projects
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MAYTRONICS
MEIDATA
MEOHEDET
MESH
MIMONIT
MOR
NAYAX
NETAFIN
OCHLOSIN
ONE
OOBIT
ORPAK
OTZAR
PAI
PASSPORTCARD
PAYBOX
PAYEM
PAYONEER
ROUNDFOREST
UPAY
VERIFONE
VISA
WHEELSHARE
WORLDCOM
YAD2
YAHAV
WECARD3
MIGDAL_ENG
mizrahi_tfahot_eng
PAZ_ENG1
BankofIsrael
APLICHECK
019
ASHRAEIT
AVRAHAM
BANK_ISRAEL
BANK_JERUSALEM
CAL
CALCALA
COMAX
DID
DIGISEQ
DISCONT
DOR
ENTRUST
FIME
FINITIONE
GATEHUB
GLOBALREMIT
HITECHZONE
LEUMI
ALTSHULER_ENG
CARDCOM_ENG
CLALIT_ENG
Delek_ENG
DOAR_ENG
FIBI_ENG
HASHNAL_ENG
MENORA_ENG

What Our Clients Say

We have been working with HIGHVALUE for several years, utilizing their services which include project management and professional consulting in the field of advanced payments. Naomi and the team have proven themselves to be reliable and professional partners. They have increased our efficiency in managing and leading projects, allowing us to focus on supporting issues. The team is always available, attentive, and professional, and we are all pleased with the fast and high-quality service they provide. Highly recommended
Ariel MellibovskyDigital & CX Systems | IT Dep. at Delek
We utilized the various services of High Value for the bank. The services included accompanying the bank in the realm of advanced payments across a wide range of areas. The company advised the bank on strategic analysis of the payment market, trends, and developments within it, as well as analyzing opportunities and threats in the sectors where the bank operates. Additionally, the company provided consultation to the bank on the world of digital wallets, working with a very broad range of entities both domestically and internationally, and assisting in operational preparations for wallet launches. In all the services provided by High Value to the bank, we received professional, efficient, and swift service, with a deep understanding of the bank, its needs, the challenges it faces, and its operational environment.
Ohad ReichSenior Deputy to the Head of Department, Strategy, Digital, and Marketing Unit at Bank Yahav. 2025
Highvalue company, true professionals and above all, people with a huge heart, are real partners on the journey. Anyone working with them can be assured of excellent DELIVERY and full value for money. Their rich knowledge and experience in various projects within the PAYMENTS sector, along with their familiarity with the technologies in this field, are an asset to any organization and any project.
Reshef EfraimChief Payments Solutions Officer at Cal, CEO at Cal.Platform, 2025
As a leading company in the fintech sector, our collaboration with Highvalue is critical to our success in the dynamic and rapidly evolving financial world. Highvalue supports us in the realms of digital wallets, advanced payment solutions, and credit cards, providing us with direct connections to leading companies both domestically and globally. Thanks to Highvalue's professionalism and deep understanding, processes that could have been complex and slow have become swift, accurate, and cost-effective. Their service not only saves us time and unnecessary expenses but also enables us to remain competitive and close gaps with our competitors. I highly recommend Highvalue to anyone seeking a reliable and innovative partner in the financial field.
Dima LevantinCIO at PayBox , 2024
Thanks to Highvalue, we launched innovative payment products. We could not have succeeded without their professionalism and deep understanding of the field, which helped us navigate complexities and launch the products smoothly and efficiently.
Uri GoldbergVP Corporate Development at Yad2, 2024
"We have been working with HIGH VALUE for a long time. They have an in-depth understanding of the Israeli payments market and are familiar with all the relevant players. But what I appreciated most was their practical approach – they simply got things done quickly and professionally. Above all, it was a pleasure working with them; they operate with the highest level of integrity. I would undoubtedly work with them again."
Barak Melnik
Barak MelnikCEO of Visa Israel, 2019
"As part of a large internal project within our company, we collaborated with HIGH VALUE. Their contribution was significant, and they truly delivered high value, both through their insights and professionalism, as well as in the way they managed the project."
Uriel Ben David
Uriel Ben DavidCEO of Credit Guard, 2019
"Over the past two years, at Bank Leumi, we have been working with the HIGH VALUE team to build an advanced and flexible payment infrastructure tailored to the evolving and challenging Israeli payments market. HIGH VALUE, which has been guiding us through this process, possesses deep understanding, knowledge, and expertise in Israel's payments landscape, derived from years of experience. They are trusted advisors who will help you find creative and practical solutions to the challenges posed by the rapidly changing payments market. But above all, they are a pleasure to work with, and they give you the confidence that they are with you every step of the way."
Shai Gefen
Shai Gefen Head of Payments Division, Bank Leumi, 2019

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